Where There Is Light, There Is Connection
On September 27, Lines & Colours took the idea of a traditional product launch and moved it somewhere unexpected, inside the pickleball court, after hours, with the lights dimmed and our lamps taking center stage.
We called it “Pickle Just Got Lit”, a playful but intentional extension of our “Where There Is Light” campaign.
Why Pickleball?
We wanted our lights to be experienced in a space that wasn’t staged or predictable. A place where movement, conversation, and energy already existed. By transforming part of the pickleball court into an intimate, softly lit environment, we let our lamps do what they do best, set the mood.
A portion of the pickleball center was filled with our lamps and select furniture pieces, creating a warm contrast against the industrial feel of the court. Pools of light replaced harsh brightness. Shadows softened the space. What was once a sports venue turned into something almost cinematic.
The People Behind the Light
This event wasn’t just about introducing products. It was about building relationships.
We invited friends of the brand, influencers, architects, and interior designers, the people we collaborate with, learn from, and grow alongside. Instead of a formal presentation, we created an environment that encouraged conversation, curiosity, and genuine connection.
People moved from lamp to lamp. Sat on the furniture. Asked questions, shared ideas, and stayed longer than planned.
Exactly what we hoped for.
